. Gazelle Interactive, LLC. Google TM AdWords
2. Agenda Presentation Topics: 1. Introduction to AdWords 2. Google’s Ad Distribution Network 3. Primary Benefits of AdWords 4. Подробнее тут Gazelle interactive Online Advertising Stats and Trends 5. Appendix: Basic AdWords Features Gazelle Interactive, LLC www.gazelleinteractive.com Slide 2
3. Introduction to AdWords
4. What Is Google? •Google has a search engine that will gather, sort & report information from the Internet, based on your topic of interest •But, Google also offers a lot more than search alone… www.google.com Gazelle Interactive, LLC www.gazelleinteractive.com Slide 4
5. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest Gazelle Interactive, LLC www.gazelleinteractive.com Slide 5
6. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Gazelle Interactive, LLC www.gazelleinteractive.com Slide 6
7. Keyword Advertising • Targeted advertising • Better advertiser ROI than untargeted ads • Improved user experience Gazelle Interactive, LLC www.gazelleinteractive.com Slide 7
8. A Typical AdWords Ad •Ad Title (25 character limit) •Ad Text (35 character limit) •Display URL (35 character limit) Gazelle Interactive, LLC www.gazelleinteractive.com Slide 8
9. Google’s Ad Distribution Network
10. Google Network Basics – Ad Distribution The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards Other 20% The Google Network reaches over 80% of Internet Users worldwide* network 80% Content publishers, including: Google properties, including: Search partners, including: * Source: comScore Media Metrix (September, 2004) Gazelle Interactive, LLC www.gazelleinteractive.com Slide 10
11. Google Network Basics With the Google Network advertisers can: • Reach a vast and highly-targeted audience • Target ads to search results and relevant Web content • Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers) Note: by default, AdWords ads appear on Google.com Gazelle Interactive, LLC www.gazelleinteractive.com Slide 11
12. Ad Distribution Example Search query: ‘SUV’ Four AdWords ads under the title ‘Sponsored Links’ Gazelle Interactive, LLC www.gazelleinteractive.com Slide 12
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