. Gazelle Interactive, LLC. Google TM AdWords
2. Agenda Presentation Topics: 1. Introduction to AdWords 2. Google’s Ad Distribution Network 3. Primary Benefits of AdWords 4. Подробнее тут Gazelle interactive Online Advertising Stats and Trends 5. Appendix: Basic AdWords Features Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 2
3. Introduction to AdWords
4. What Is Google? •Google has a search engine that will gather, sort & report information from the Internet, based on your topic of interest •But, Google also offers a lot more than search alone… www.google.com Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 4
5. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 5
6. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 6
7. Keyword Advertising • Targeted advertising • Better advertiser ROI than untargeted ads • Improved user experience Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 7
8. A Typical AdWords Ad •Ad Title (25 character limit) •Ad Text (35 character limit) •Display URL (35 character limit) Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 8
9. Google’s Ad Distribution Network
10. Google Network Basics – Ad Distribution The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards Other 20% The Google Network reaches over 80% of Internet Users worldwide* network 80% Content publishers, including: Google properties, including: Search partners, including: * Source: comScore Media Metrix (September, 2004) Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 10
11. Google Network Basics With the Google Network advertisers can: • Reach a vast and highly-targeted audience • Target ads to search results and relevant Web content • Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers) Note: by default, AdWords ads appear on Google.com Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 11
12. Ad Distribution Example Search query: ‘SUV’ Four AdWords ads under the title ‘Sponsored Links’ Gazelle Interactive, LLC www.gazelleinteractive.com  Slide 12